Making It Media's Show 'Staycation' Wins Emmy Award for Outstanding Achievement: Lifestyle
LOS ANGELES, June 10, 2021 /PRNewswire/ -- Today, Making It Media, a production company specializing in travel and destination content, announced that its lifestyle program, 'Staycation,' has won an Emmy Award in the 'Outstanding Achievement: Lifestyle – Long Form' category at the 47th Annual Pacific Southwest Emmy Awards.
Sensing a shift in consumer travel behavior and content consumption, Making It Media is redefining the travel genre with a new class of destination-themed content. The company focuses on reaching consumers on streaming platforms, social media, and local and national television networks with a genre of travel content that offers a virtual getaway, as well as highlighting local hotspots that pose an alternative to traditional vacations.
"Making it Media is creating the travel channel of the future. Helping people discover new places and people, and showcasing all facets of life like never before," said Robert Parks-Valletta, CEO, Making It Media, and Executive Producer and Host, 'Staycation.' 'I'm excited for our team, and to see 'Staycation' recognized with an Emmy Award as we continue to reinvent what travel destination content looks like."
'Staycation' showcases local hotspots where travelers can enjoy a unique vacation experience. Destinations highlighted on the show range from plush vacation homes in Palm Springs to cabin retreats in Big Bear and Lake Tahoe to ocean-view homes in San Diego and Costa Rica. Staycation is hosted by Parks-Valletta, and co-hosted by Sean Breuner, CEO of AvantStay.
The show aired regionally on multiple broadcast stations & CBS affiliates in California, internationally on Roku TV, and was distributed to more than 5 million followers via Making It Media's network of social media partners. Additional episodes will air in 2021. Previously, Making It Media produced two successful travel television series in 'Wonderful Places,' and 'Destination LA,' both of which are available on Amazon Prime. Destination LA highlights local businesses and shares the stories of the people who built them. Destination LA is expanding to additional locations, with Destination Dallas to air in 2021.
ABOUT MAKING IT MEDIA
Making It Media (MIM) is a production company on a mission to create the travel channel of the future; Destination Channel. Founded by Robert Parks-Valletta in partnership with Emmy Award-winning actor Darin Brooks (The Bold & the Beautiful, Days of Our Lives), Timothy Napier (Emmy Winning Producer), Yvette Bass (Emmy Winning Producer) and Sebastian Attie (Head of production). The company has previously launched 4 other programs: The Destination Series, Wonderful Places, Fantastic and How Healthy Happens, which can also be streamed on MIM’s partner platforms after an initial airing on CBS and The Food Network.
The team has accounted for a combined 3,000 episodes of network television content to-date. Making It Media's content expertise is complemented by a cross-platform approach to distribution, with its combined social media partner networks consisting of over 5+ million followers, and plans to launch the Destination Network, a 24/7 streaming channel living on multiple platforms.
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